If you’ve been marketing online for a while now, then you’re probably already familiar with the power of landing pages. However, if you’re a newer online marketer, then this article is going to be very beneficial when it comes to increasing your conversions and sales.
The good news is that creating high-quality landing pages has become a very simple process. Thanks to many great landing page tools, going from zero to launch can take as little as a few minutes. I’m getting ahead of myself though. Let’s talk a little bit about landing pages and what they are before continuing on.
What Landing Pages Do And Why You Need Them
A landing page is simply a page that your visitors land on with the purpose of accomplishing a goal. There are many goals that you can choose from, but some of the best landing pages usually have only one goal per landing page. Examples of goals include generating leads, making sales, or even having someone reach out to you.
While many novice marketers believe that you can just use your website instead of a landing page, it’s highly not recommended. Landing pages remain superior given the fact that there aren’t any other distractions on them, allowing you to make better conversions.
Here are some time-tested tips when it comes to using landing pages.
Landing Pages Aren’t About You
Landing pages are all about your visitors. You need to keep this in mind any time you even begin to think about creating a landing page. Let’s talk about collecting leads for digital marketing businesses, and use the niche of wedding speeches for an example. Ideally, you’re going to want to give away some type of free download in exchange for your visitor’s email.
Now, you need to speak to your audience when it comes to what they want and how they feel. If you’re familiar with the process of doing any type of public speaking, you’ll know that it can be extremely nerve-wracking. So with that in mind, you have to hit home on the points of being nervous, slipping up, or even hearing crickets during their speech.
Here are a few examples of what you can say on your landing page in order to get the visitor’s email.
- How to create an award-winning wedding speech, without stumbling over yourself or feeling nervous.
So not only are you highlighting the big benefit, but you’re also tapping into their fears of messing it up and feeling nervous. Let’s look at one more example.
- How to give an outstanding speech even if you’re deathly afraid of public speaking.
Once again, you cover a massive benefit while also tapping into how the visitor is probably feeling. I said it before and I will say it again, landing pages aren’t about you. They are all about your visitors’ needs, wants, and feelings. Here is another great tip for using landing pages.
Split-Testing Your Landing Pages Is Crucial
Split-testing is the process of sending an even amount of traffic to two similar landing pages, in order to help find the highest converting page. While this might sound like something that is only fit for tech scientists, it’s actually pretty easy to do. While there are separate software tools that you can use for this, it’s now a common feature when it comes to landing page software. A few companies that have split-testing include ClickFunnels, Instapage, or even Unbounce and LeadPages, which have many similar features.
When it comes to split-testing, just getting an additional 1% increase in conversions can really do a lot for you. This is even more true if you’re getting more sales, and especially if it’s for a higher ticket offer. So don’t forget to split-test your important landing pages.
Get Your Landing Pages Live As Quickly As Possible
This deals more with productivity when it comes to landing pages, but it’s important because many people fall into this trap. What I’m referring to is the trap of landing page perfectionism. You probably know what I’m referring to.
It’s the process where everything has to *feel perfect* and you need to keep making small minor adjustments. While it feels good to be doing at the time, it’s nowhere near as powerful as simply getting your landing page live. Once you start increasing your traffic, then you should start making adjustments and even split-testing. The fact of the matter is that you will never get your landing page perfect, especially on your first launch. So make sure that you launch it quickly so that you can make adjustments once the results start to trickle in.
I hope that this helped you gain more insight into the power of landing pages, as well as a few tips to help you in the process of using them. Remember that landing pages aren’t about you, split-testing is very important, and that you need to get your first landing page live as quickly as possible. There’s a big reason why so many big marketers are using landing pages nowadays, and I’d highly recommend that you do the same.