Adobe is the company behind the Photoshop program, which is used heavily by both professional photography companies and amateur photographers. In the interest of making a profit, Adobe offers a variety of product packages aimed at meeting different budgets.
While big companies previously relied on buying creative suites for a one-time fee, they now subscribe to a package from Adobe’s cloud plan just like many small firms and individuals do. Because of this, many people tend to believe that Photoshop is a B2B business, while others see it as a B2C business. The information we will share below will make it clear what this business is all about.
Adobe Plans for Big Photography Firms
When asked, officials at Adobe say that the reason their plans use cloud technology now is to move with the technology. People want a solution they can access remotely while on the move now that internet access is available everywhere.
When you check their plans, the 1TB Photography and 1TB Lightroom plans are excellent packages aimed at companies because they can afford $30 USD a month. If you ask anyone, this makes Photoshop a perfect B2B company. The idea is to support photography businesses with professional editing capabilities, photo storage, and the ability to share photos with clients, websites, and social media at will.
For photography companies with sales and marketing departments, their agents can access edited photos to share with clients anywhere. Cloud-based Photoshop works with other solutions used by sales and marketing teams such as the one found on the Tropare website. For sure, Photoshop can be considered a B2B solution in this case because the target is photography and design companies.
Adobe Plans for Individuals
Adobe did not rule out individuals who would like to edit photographs after a party, day out, or any other event. They have a simple plan that costs $10 USD and includes Lightroom capabilities and access via different devices such as smartphones, computers, and tablets.
Just as with the more expensive packages, you can store photos in a smaller 20GB cloud storage and access them from anywhere. Clearly, the plan targets consumers rather than companies. After all, many people would not mind paying the 10 dollars per month to have these capabilities even if they will only use it for a few days to edit one-time event photos. From this, we can confidently say that Photoshop also operates as a B2C business.
B2B and B2C Marketing by Adobe
Transitioning to a cloud solution was one of the biggest moves made by Adobe. When they discontinued their Adobe Creative Suite for businesses in May 2012 in favor of their cloud solution, their aim was to focus on two market segments: businesses and individuals.
Since then, they have used their website, social media pages, and all other marketing platforms to entice these clients into buying their affordable cloud packages. The prices continue to change, and the current ones are considered a great value for the money for any client. The solutions keep getting better.
The Final Word
Adobe Photoshop helps businesses to edit, store, and share their photos with clients. But amateurs and photographers who want to edit their own photos also have an option. Therefore, the business is a blend of the two concepts that we have discussed.