It seems the world and its, dog all have a blog nowadays. It’s a great way to communicate. A blog can help boost business, create communities, express a political view, develop a hobby, become famous or a whole host of other things. It takes a lot of work to write a good blog. It definitely requires some know-how and a good deal of thought to create one that catches the popular attention and is viewed by a lot of people.

Here are our top tips on creating a popular blog.

Define Your Niche

The mistake that many bloggers make is not clearly defining the purpose of their content. They will try their hand at different subjects and lack a strong online personality or focus. If, for instance, you have a site that is focused on your sporting endeavours then you shouldn’t really be talking about off message subjects. Most businesses will write entirely about their area of expertise and have a natural border within which they can produce good content. Being clear about what your blog is for and what it is designed to do is important if you want to be successful.

Pick the Right Design

Look is just as important as content. Visitors like an attractive design that not only looks good but is easy to navigate. For blogs, this can include choosing the design that allows you to post images and other visual content as well as include links to related posts and giving the opportunity for visitors to share your content on social media or comment and create a conversation.

Improve Your Writing Skills

Blogging requires good writing skills. You don’t have to be the next Hemingway but you do need to have a good standard of English, including spelling and grammar. The good news is that the more you write, the better you should become. Take time to check out similar blogs and see what style and level of language they use to connect with fans and followers. If you are in any doubt, keep your language simple, sentence length short and your content meaningful. James Wilson at mentions the importance of knowing your audience. Create a blog based on your passion or hobby and your sure to do well.

Vary Your Content

Blogs aren’t just about straight written content. Variety is the spice of life, so here are some things you should be doing:

  • Vary the length of your content. Mix short posts in with long posts.
  • Include images with each blog post to add visual impact to your content.
  • Don’t be afraid to Vlog. Including video is a great way to get your message over in a new and exciting way.

Learn About SEO

Search Engine Optimisation is a way to make sure you have as much chance as possible for coming top of the list when someone searches for a particular subject on Google. There are plenty of different strands to this and it’s pretty much an art form in itself. It is, however, a good area to research and then use the latest tools in your content.

Get into Social Media

One way to boost the popularity of your blog is to get more involved on social media. Build your fans and followers and you can not only engage them in conversation but also put links on your timeline back to your website.

Nurture Your Community

Your fans and followers are important. Don’t remain aloof from them. The key to popularity is engagement. If they leave a comment on your blog post, reply to them, even it’s only to say thank you. The same goes for social media.

Blog Regularly, Blog Quality

Finally, popular blogs don’t become popular if they have no content. You should be posting regularly. One major caveat to this is to make sure that you produce quality content all the time. Don’t fall into the habit of posting just for the sake of it. That’s why choosing the right blog niche in the first place is so important.